Rich Domain Intelligence

Go beyond basic categories with comprehensive domain intelligence. Unlock company details, technology stacks, user personas, popularity rankings, and geographic data - all from a single unified database.

Beyond Categories: Comprehensive Domain Data

Categories tell you what a website is about, but true domain intelligence tells you so much more. Who operates the site? What technologies power it? How popular is it? Who visits it? Our database provides all these answers and more.

By enriching each domain record with multiple data layers, we enable use cases that go far beyond simple content filtering. From sales intelligence to market research, from fraud detection to audience analysis, our rich domain data powers sophisticated applications across industries.

Data Fields That Drive Insights

Dual-Taxonomy Categories

Both IAB Content Taxonomy (v2 & v3) for advertising and comprehensive Web Filtering Taxonomy for security. Up to Tier 4 granularity.

1900+ User Personas

Our proprietary taxonomy assigns up to 40 personas per domain, enabling unprecedented audience understanding and targeting precision.

3000+ Web Technologies

Identify CMS platforms, analytics tools, advertising networks, e-commerce systems, and development frameworks powering each site.

Popularity Rankings

Google CrUX-based traffic rankings by order of magnitude (1K, 5K, 10K, 50K, 100K, 500K, 1M, 5M, 10M, 50M).

Geographic Attribution

Country of origin for businesses and organizations, essential for compliance, geo-targeting, and market analysis.

Domain Authority

OpenPageRank scores for domain authority metrics, useful for SEO analysis, quality assessment, and trust scoring.

User Personas: Know Your Audience

Our proprietary persona taxonomy represents a breakthrough in domain intelligence. Rather than just categorizing what a site is about, we identify who visits it. With 1900+ distinct personas and up to 40 assigned per domain, you gain unprecedented insight into audience composition.

Tech Enthusiast Small Business Owner Digital Marketer Investment Analyst Home Improvement DIYer Fitness Enthusiast Online Shopper Travel Planner Gaming Enthusiast Automotive Buyer Food & Recipe Seeker Fashion Follower Sports Fan Parent Student +1885 more...

Telecom providers use our personas to build detailed user interest profiles from traffic patterns. Advertisers use them for precise audience targeting. Publishers use them for content personalization. The applications are endless.

Web Technology Detection

Understanding a website's technology stack opens doors for sales intelligence, competitive analysis, and security assessment. We detect over 3000 web technologies across multiple categories.

Content Management Systems

WordPress, Drupal, Joomla, Shopify, Wix, Squarespace, and hundreds more

Analytics & Tracking

Google Analytics, Adobe Analytics, Mixpanel, Hotjar, Segment, and more

Advertising Networks

Google Ads, Facebook Pixel, Criteo, The Trade Desk, and hundreds of ad networks

E-commerce Platforms

Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud

Development Frameworks

React, Vue.js, Angular, Next.js, Ruby on Rails, Django, Laravel

Infrastructure & Hosting

AWS, Azure, Google Cloud, Cloudflare, Fastly, Akamai, and CDN providers

Applications of Domain Intelligence

Sales Intelligence

Identify companies using specific technologies to build targeted prospect lists. Find businesses using competitor products or outdated systems ripe for displacement.

Audience Analysis

Understand the composition of website audiences using persona data. Build detailed interest profiles for publishers, advertisers, and market researchers.

Fraud Detection

Combine domain age, popularity, technology stack, and category data to identify suspicious or high-risk domains before they cause harm.

Market Research

Track technology adoption trends, identify growing market segments, and analyze competitive landscapes at web scale.

Company Firmographic Data: Business Intelligence at Scale

Understanding the company behind a domain is essential for B2B sales, market research, and business intelligence applications. Our comprehensive firmographic data reveals organizational details that transform anonymous websites into actionable business profiles.

Company Identification

Accurate company name detection, corporate structure identification, and parent-subsidiary relationship mapping

Industry Classification

NAICS codes, SIC codes, and industry vertical classification for precise market segmentation

Company Size Indicators

Employee count ranges, revenue estimates, and growth stage indicators from startup to enterprise

Geographic Presence

Headquarters location, regional offices, and international presence detection across global markets

Business Model Analysis

B2B versus B2C classification, e-commerce indicators, and service versus product identification

Contact and Social Data

Corporate contact information, social media presence, and key stakeholder identification where available

Our firmographic intelligence powers lead generation platforms, CRM enrichment systems, and market research tools used by sales teams and analysts worldwide. By combining website analysis with multiple data sources, we deliver comprehensive company profiles that enable more informed business decisions.

Popularity Rankings and Traffic Intelligence

Website popularity is a critical signal for many applications, from advertising value assessment to security risk evaluation. Our popularity data, powered by Google Chrome User Experience Report (CrUX) data, provides accurate traffic rankings that reflect real-world website engagement rather than easily manipulated metrics.

CrUX-Based Traffic Rankings

Unlike estimated traffic metrics from third-party tools, our popularity rankings are derived from actual Chrome browser usage data. This methodology provides authentic traffic intelligence that reflects genuine user engagement and website reach across global audiences.

Order of Magnitude Classification

We classify domains into meaningful popularity tiers based on monthly visitors: 1K, 5K, 10K, 50K, 100K, 500K, 1M, 5M, 10M, and 50M+ visitors. This tiered approach enables quick assessment of website scale while preserving comparative accuracy across different traffic levels.

Historical Trend Analysis

Track popularity changes over time to identify growing websites, declining properties, and seasonal traffic patterns. Historical trend data reveals momentum signals valuable for investment decisions, competitive analysis, and market research applications.

Traffic Tier Benefits

Quick filtering for advertising inventory, fraud detection thresholds, and market size estimation without complex traffic calculations.

Domain Authority and SEO Intelligence

Search engine optimization professionals and digital marketers require accurate domain authority metrics for link building, competitive analysis, and content strategy development. Our integration of OpenPageRank scores provides standardized authority measurements that complement our other intelligence data.

Authority Metrics
  • OpenPageRank authority scores on 0-10 scale

  • Backlink profile quality indicators

  • Domain trust and credibility signals

  • Historical authority progression tracking

  • Comparative authority within category peers

SEO Applications
  • Link building prospect qualification

  • Competitive domain strength analysis

  • Content partnership evaluation

  • SERP positioning correlation

  • Authority growth opportunity identification

By combining authority metrics with our categorization data, users can identify high-authority websites within specific content niches, enabling more strategic and effective SEO campaigns and content marketing initiatives.

Unified Data Access and Integration

The true power of domain intelligence emerges when multiple data dimensions can be queried, combined, and analyzed together. Our unified database architecture enables complex queries that would require multiple vendor integrations with traditional data sources.

Sample API Response - Complete Domain Intelligence:
{
  "domain": "example-company.com",
  "categories": {
    "iab": ["Business", "Enterprise Software", "SaaS"],
    "web_filter": "Business/Technology"
  },
  "personas": ["Tech Enthusiast", "Small Business Owner", "IT Decision Maker"],
  "technologies": ["WordPress", "Google Analytics", "HubSpot", "Stripe"],
  "popularity": {
    "tier": "100K",
    "trend": "growing"
  },
  "company": {
    "name": "Example Company Inc.",
    "industry": "Software",
    "employees": "50-200",
    "country": "US"
  },
  "authority": {
    "pagerank": 6.2,
    "trust_score": "high"
  }
}

Flexible Query Capabilities

Our API supports flexible querying across all data dimensions. Filter by technology stack to find e-commerce platforms, segment by persona to identify target audience concentrations, or combine multiple criteria for highly specific prospect lists and market analysis.

Bulk Processing and Data Feeds

For enterprise applications requiring large-scale data processing, we offer bulk API endpoints and complete data feeds. Process millions of domains for enrichment pipelines, maintain synchronized local databases, or integrate our intelligence into your data warehouse infrastructure.

Industry-Specific Intelligence Applications

Financial Services

Risk assessment, fraud detection, compliance verification, and market intelligence for investment analysis and due diligence processes.

Cybersecurity

Threat intelligence enrichment, incident investigation support, and security posture assessment using technology stack and domain metadata analysis.

Digital Marketing

Audience targeting, competitive analysis, influencer identification, and campaign optimization using persona and technology intelligence.

Market Research

Industry landscape mapping, technology adoption tracking, competitive positioning analysis, and total addressable market estimation.

Experience the Depth of Our Data

Explore our database to see all intelligence fields in action.

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